Services/industries/Manufacturing

Builders & Makers9+ clients

Manufacturing

Marketing built for technical buyers, dealer networks, and spec sheets — not for the consumer funnel pretending to fit a $300K excavator. We've shipped for John Deere, Shapiro Metals, Marvel, Kysor, AFFLINK, Benchmark, Ultimate Linings, and more.

02industries/manufacturing.ts

our_take_on_manufacturing

Most manufacturers get sold the same consumer playbook — fluffy social content, branded SEO that never converts, and a sales team starved of qualified inbound. The buyer for a coating system, a barge, or a fleet of Deere construction equipment isn’t scrolling Instagram for vibes. They’re typing part numbers and spec sheets into Google — and increasingly into ChatGPT. We build the dealer-network sites, the technical content, and the lead-routing that meets them where the buying actually happens.

whats_broken_here

Common challenges.

01
Two audiences on every page — the ops-manager buyer who needs persuasion, and the spec engineer who needs data. Most sites pick one and lose the other.
02
Dealer networks that hide their best inventory — multi-location operations where the home page outranks the regional pages buyers actually need to land on.
03
Branded-search dependency — sales pipeline driven entirely by people who already know the company name. Non-branded growth is where the next $1M of revenue lives.
04
AI search invisibility — ChatGPT and Perplexity cite competitors with cleaner technical content. The product is better; the answer-engine surface area isn't.
05
Long buying cycles, weak nurture — a six-month sales cycle with zero email touchpoints between RFQ and close. Pipeline that should compound, leaks instead.

how_we_work_in_manufacturing

Our channels applied here.

SEO / AEO

Technical content tuned for the part-number, model-year, and spec-sheet queries buyers actually type — plus AEO structuring so answer engines cite your catalog, not a competitor's.

Paid Performance

Dealer-network campaigns with geo routing, lead-form qualification, and weekly tuning against revenue events — not against click counts that don't put trucks in yards.

Content Engineering

Long-form technical content + email nurture flows that keep a six-month buying cycle warm. Agents draft first, practitioners ship.

Agentic Development

Dealer-locator tools, product configurators, lead-routing layers between your site and your CRM. Custom software where off-the-shelf misses the shape of the business.

how_an_engagement_runs

A typical engagement.

PHASE 01

Network audit

Map every location, every product line, every existing landing page. Identify where branded search overwhelms non-branded — and where the spec-engineer queries are leaking.

week 1

PHASE 02

Technical foundation

Per-location landing pages, schema, GBP rebuild for every yard, and the dealer-locator wiring. Foundation has to hold before content compounds.

weeks 2–3

PHASE 03

Technical content + AEO

Material specs, application guides, and product taxonomy structured for both human readers and answer engines. Agent drafts, practitioner ships.

weeks 4–10

PHASE 04

Lead-routing + nurture

Inbound forms route by geography and product. Six-month nurture sequences keep the long cycle warm. CRM integration is non-negotiable.

ongoing

what_success_looks_like

+500%

organic_impressions

Warrior Tractor's regional John Deere network in six months.

75/25

branded_vs_non_branded

Shapiro Metals shifted from 91/9 — net-new audience finding them through search.

ADDY

winning_design

Recognition for design work that also moved the lead pipeline.

questions_we_get

Honest answers.

Can you actually speak the technical language?

Yes — and we’ll prove it in the first audit. We’ve shipped for polyurea coatings, shell-and-tube heat exchangers, industrial scrap metal, retail refrigeration, and a Fortune 100 equipment line. Our practitioners read the spec sheets before we write the content.

How do you handle dealer-network sites?

Per-location landing pages with proper schema, GBP rebuilds for every yard, and a routing layer so a Huntsville query lands in Huntsville — not on the corporate home page. We did this for Warrior Tractor and most of the manufacturers since.

Will AI-generated content work for a technical category?

The first draft, yes — with citations and a style guide the agent follows. A practitioner who knows the category edits and ships. The bar is the same; the throughput is materially higher. Most of our manufacturing clients run this way now.

We have a long sales cycle. How do you measure that?

We tie tracking to revenue events, not micro-conversions. RFQs, qualified leads, sales-accepted opportunities, closed-won. Six months in, you see exactly which channel filled which stage.

Ready to put The Nine to work in Manufacturing?

next_step

~$nine init --audit

Start with an Insight Genesis audit. Six weeks. Fixed scope. A written diagnosis of where your marketing actually stands — plus a working agent prototype tailored to your business.

Start an audit→↵Book a discovery call⌘ B