Making John Deere's regional dealer network impossible to miss.

In business since 1967. Seven locations across Alabama — Northport, Huntsville, Montgomery, Graysville, Monroeville, Oxford, Pelham. Recognized by John Deere as one of the country's best parts departments, with 30,000 square feet of warehouse space at four of those locations. They had the inventory and the relationships. What they didn’t have was a digital presence that did either justice.

We rebuilt the site from the ground up — tighter information architecture, dealer-first navigation, and visual treatments that finally matched the equipment they were selling. The work earned an ADDY from the American Advertising Federation of Tuscaloosa in February 2020. We cared about the award. The client cared more about the leads it would unlock.

Per Google’s own consumer insights, video is the highest-impact content type for buyer behavior — it lets a prospect experience the equipment before they show up at a yard.

We brought drones and a video crew to capture every Warrior Tractor location. The footage gave each dealer page something ground-level photography couldn’t: scale, context, and the kind of cinematic feel that makes a $300K excavator feel inevitable.

Six months of work across local, technical, on-page, and off-page SEO. We rebuilt Google Business Profiles for every dealership, rewrote title tags page by page, restructured the site for crawlers and humans simultaneously, and earned recognition from outside the dealership ecosystem.

The result: organic search impressions up 500% year over year — and, more importantly, a tracking system that let Warrior Tractor see exactly which dollars came from search.