Services/channels/SEO / AEO

EARNEDchannel 03

SEO / AEO

Traditional SEO that earns rankings, plus Answer Engine Optimization for ChatGPT, Claude, Perplexity, and AI Overviews. Get cited, not just ranked. Visible everywhere your customer is actually looking.

03channels/seo-aeo.ts

our_take

Search isn’t just Google anymore. ChatGPT, Claude, Perplexity, and Google’s AI Overviews are all citing your site or your competitor’s — and the rules for getting cited overlap with classic SEO only halfway. We treat AEO as a first-class discipline, not a bolt-on. The work that earned rankings still earns rankings. The work that earns citations is additional, deliberate, and increasingly where the qualified traffic lives.

what’s_inside_this_channel

Inside SEO / AEO.

01
Technical SEO — crawlability, Core Web Vitals, schema, internationalization. The foundation everything else stands on.
02
Local SEO — Google Business Profile, citations, reviews, map-pack rankings for businesses where geography matters.
03
Content SEO — keyword research, content strategy, on-page optimization. The work that compounds for years.
04
AEO — Answer Engine Optimization for ChatGPT, Claude, Perplexity, and Google AI Overviews. Get cited, not just ranked.
05
Structured data & llms.txt — schema.org markup and AI-readable content that both crawlers and answer engines can parse.

how_agents_amplify

The agent layer underneath.

An agent crawls your site weekly, runs the same set of buyer-intent queries against ChatGPT / Claude / Perplexity / Google AIO, and reports which engines are citing you, citing competitors, or citing nobody. When the data drifts, we know within a week — not after a quarterly review. The same agent layer audits structured data, identifies missing schema, and proposes the JSON-LD blocks a practitioner just reviews and merges.

how_an_engagement_runs

A typical engagement.

PHASE 01

Visibility audit

Where you rank, where you're cited, where you're missing. Both classic search and answer-engine surfaces measured side by side.

week 1

PHASE 02

Technical foundation

Core Web Vitals, schema, sitemap, robots, llms.txt. The boring foundational work that decides whether anything else compounds.

weeks 2–3

PHASE 03

Content + citation push

Priority content shipped. Pages restructured for AI extractability. Authoritative external citations earned where it moves the needle.

weeks 4–10

PHASE 04

Weekly visibility report

Rank movement + answer-engine citation changes + technical health, every Monday. One dashboard, one accountable owner.

ongoing

tools_we_run

The tools.

semrush

Keyword research · ranks

ahrefs

Backlinks · gap analysis

screaming_frog

Technical crawls

profound

AEO · AI search visibility

what_success_looks_like

+500%

impressions_6mo

Warrior Tractor's regional Deere network in six months.

#6 → #3

top_page_avg_pos

Typical move for a focused 90-day content + technical push.

3×

answer_engine_citations

Average AEO lift in 60 days for properly-structured content.

questions_we_get

Honest answers.

What is AEO and why does it matter now?

Answer Engine Optimization is the work of getting your content cited by AI answer engines (ChatGPT, Claude, Perplexity, Google AI Overviews) instead of just ranked in classic search results. Roughly half of buyer research now starts there — and the formatting that gets cited is materially different from what ranks #1 on Google.

Will AEO hurt our regular SEO?

No — done right, the two reinforce each other. Cleaner structure, better schema, and clearer answer-formatting help both. We never trade one for the other.

How long until we see results?

Technical fixes land in weeks. Content rank movement compounds over 3–6 months. AEO citations can shift in 30–60 days because answer engines re-crawl more aggressively than Google.

Do we need to be on a specific CMS?

No. We work on every major stack — WordPress, Shopify, Webflow, headless Sanity/Next.js, Caboose. Some make the work easier; none make it impossible.

Ready to put SEO / AEO to work?

next_step

~$nine init --audit

Start with an Insight Genesis audit. Six weeks. Fixed scope. A written diagnosis of where your marketing actually stands — plus a working agent prototype tailored to your business.

Start an audit→↵Book a discovery call⌘ B