Services/industries/Logistics

Trucking & Transport3+ clients

Logistics

Recruiting funnels, route-network web, and parts-catalog search for the companies actually moving the freight — barges, towboats, OEM truck parts, supply-chain distribution. Parker Towing pulled 1,700+ recruiting leads in 12 months on our funnel.

06industries/logistics.ts

our_take_on_logistics

Logistics marketing has two real jobs, and most agencies miss both: recruit the next 100 drivers / mates / dockworkers, and put the catalog in front of the buyer searching part numbers at midnight. Neither is solved by brand campaigns. We run social-led recruiting funnels that put roles in front of the people most likely to apply, and parts-catalog SEO that ranks for the queries truckers actually type. 1,700+ recruiting leads in 12 months for Parker Towing. Catalog rebuilds for Peterbilt. Full digital programs for Dixie Pulp + Paper and AFFLINK’s ELEVATE marketplace.

whats_broken_here

Common challenges.

01
Recruiting from job boards that don't work — drivers, mates, and dockworkers aren't applying on LinkedIn. They convert on the right ad, on the right phone, at the right scroll moment.
02
Catalog visibility for technical buyers — part numbers, model years, and the specific things a trucker is trying to fix. Marketing copy doesn't rank for any of it.
03
Multi-location, multi-service complexity — a barge line moving seven commodities across three rivers needs more than a one-page service site.
04
Long B2B sales cycles with no nurture — quote requests die in inboxes because nobody owns the path from form-fill to signed contract.

how_we_work_in_logistics

Our channels applied here.

Paid Performance

Social-led recruiting funnels tuned for the exact roles you're hiring for — measured against actual hires, not impressions. Parker Towing built a 9-of-10-hires-from-social pipeline this way.

SEO / AEO

Parts-catalog and service-page SEO structured for technical queries — part numbers, application types, geographies. Plus AEO so answer engines route catalog inquiries to your site.

Content Engineering

Email nurture for quote requests, recruiting follow-up sequences, and B2B content that keeps long cycles warm between RFQ and close.

Agentic Development

Route trackers, freight-rate calculators, dispatch-portal integrations — custom software where logistics workflows leave the website behind.

how_an_engagement_runs

A typical engagement.

PHASE 01

Funnel + catalog audit

Where recruiting leaks (almost always job boards). Where the catalog ranks vs. where it should. Where the long B2B cycle drops requests on the floor.

week 1

PHASE 02

Foundations

Catalog architecture, schema for every part / service / route. Recruiting landing pages role by role. Email infrastructure stood up.

weeks 2–4

PHASE 03

Launch + tune

Recruiting ads live, catalog content shipping, nurture flows running. First two weeks are bake; week 3 forward is weekly tuning.

weeks 5–8

PHASE 04

Compound

Recruiting cost-per-hire drops as the algorithm learns. Catalog rankings stack. Nurture pipeline converts on its own schedule.

ongoing

what_success_looks_like

1,700+

recruiting_leads_12mo

Parker Towing's social-led recruiting funnel for towboat crews.

9/10

hires_from_social

Share of Parker Towing's new employees sourced through our funnel.

+791%

organic_revenue

ELEVATE Marketplace 12-month launch versus Amazon-dominated category.

questions_we_get

Honest answers.

Does social recruiting actually work for blue-collar roles?

Yes — and the data is clear. Parker Towing now sources 9 of 10 new hires through our social funnel. The key is targeting and creative tuned for the role, not a generic “we’re hiring” post. Drivers and mates respond to ads that show the actual work.

How do you rank for part numbers?

Catalog architecture, structured data, and content tuned to the way buyers actually type. Marketing copy doesn't rank; specs and applications do. We restructured PeteTruckParts.com to win on the queries that turn into orders, not the queries that turn into browsing.

Can you measure cost-per-hire, not cost-per-lead?

Yes — and we report on it. Cost-per-lead is a setup metric; cost-per-hire is what funds the budget. We instrument the path from ad click to applicant to interview to onboarding so attribution survives the long hiring funnel.

What about e-commerce against Amazon?

AFFLINK's ELEVATE Marketplace launched into a category Amazon was already trying to own — and grew organic revenue 791% in 12 months. Foundations first (architecture, structured data, content), then Google Shopping layered on top. The funnel kept compounding because the foundations under it held.

Ready to put The Nine to work in Logistics?

next_step

~$nine init --audit

Start with an Insight Genesis audit. Six weeks. Fixed scope. A written diagnosis of where your marketing actually stands — plus a working agent prototype tailored to your business.

Start an audit→↵Book a discovery call⌘ B