1,700 recruiting leads in 12 months for one of America's largest barge lines.

Parker Towing operates a fleet of towboats plus 400+ open and covered hopper barges and a fleet of 30,000-barrel tank barges — moving coal, steel, aggregates, forest products, grain, cement, asphalt, and petroleum on the country’s waterways. The fleet keeps moving because the team keeps growing. We make sure the team keeps growing.

1,700+

recruiting_leads_12mo

9/10

hires_from_social

100+

leads_single_month

// services

Recruiting Lead Generation
Website Design
Website Development
Hosting & Maintenance

// industry

Logistics

// engagement

Ongoing recruiting retainer

Recruiting from social, not job boards

Towboat crews don’t apply to job postings on LinkedIn. They apply because the right ad scrolled past their phone at the right moment. We run Parker’s social-led recruiting funnel — performance ads tuned for the exact roles they’re hiring for, retargeted to the audiences most likely to convert, measured against actual hires.

The numbers that matter

Under Sean Lee’s leadership, our Performance Marketing team has delivered for Parker month after month:

1,700+ recruiting leads sent to Parker Towing in the past 12 months
100+ potential employees contacted Parker Towing in a single month (June 2024)
9 of 10 employees coming through social media advertising and the algorithms behind it

Sean and his team have done a great job helping us recruit employees. 9 out of 10 of our employees are coming through the social media advertising and algorithms.
— Emily Oates, HR Director, Parker Towing

Want results like Parker?

next_step

~$nine init --audit

Start with an Insight Genesis audit. Six weeks. Fixed scope. A written diagnosis of where your marketing actually stands — plus a working agent prototype tailored to your business.

Start an audit→↵Book a discovery call⌘ B