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field notes — taken to the nines

The Nines.

Page 2 of 6. Plain-spoken posts on what’s actually working in marketing — written by senior practitioners, drawn from live client engagements.

~/blog/website-design-for-plumbing-companies.md

DESIGN15 min

Website Design for Plumbing Companies

Learn how website design for plumbing companies can influence your business. learn what it takes to generate leads, estblish trust, and convert customers.

~/blog/website-design-for-roofing-companies.md

DESIGN16 min

Website Design for Roofing Companies

Learn about website design for roofing companies from an established digital marketing agency with experience building roofing websites.

~/blog/website-design-for-construction-companies.md

DESIGN6 min

Website Design for Construction Companies

~/blog/website-design-for-moving-companies.md

DESIGN7 min

Website Design for Moving Companies

Learn how website design for moving companies increases trust, improves rankings, and boosts revenue to give moving businesses a clear advantage.

~/blog/rebrand-with-seo.md

SEO8 min

Rebranding without tanking your SEO: a domain-change playbook.

A new name, a new look, a new domain. Done wrong, the rebrand resets your search equity to zero. Done right, it barely registers as a blip.

~/blog/case-study-brand-authority-through-aligned-storytelling.md

CULTURE5 min

Case Study: Brand Authority through Aligned Storytelling

~/blog/verify-google-business-profile.md

STRATEGY7 min

Verifying your Google Business Profile, the boring-but-critical guide.

Verification is the gate to local search visibility. Here's how to get it done in 2025 — including what to do when Google asks for video.

~/blog/seo-citations-healthcare.md

SEO8 min

SEO best practices for citations and references in healthcare content.

In healthcare, your citations are part of the trust signal — to readers, to Google, and increasingly to the AI engines deciding whether to surface you at all.

~/blog/seo-best-practices-for-reference-and-citation-formatting-in-healthcare-content.md

SEO19 min

SEO Best Practices for Reference and Citation Formatting in Healthcare Content

~/blog/website-launch-dns-access.md

DEV7 min

Website launch day, without the DNS panic.

Half of all 'last-minute' launch issues are DNS or access permissions that should have been sorted weeks earlier. Here's the checklist we run for every site.

~/blog/website-launch-preparation-dns-access-made-simple.md

STRATEGY3 min

Website Launch Preparation: DNS Access Made Simple

~/blog/metrics-that-matter-b2b-manufacturing.md

STRATEGY7 min

The metrics that actually matter for B2B manufacturing sites.

Sessions and bounce rate look good in a slide deck. They don't tell you whether the dealer network is filling its pipeline. Here's what we track instead.

~/blog/b2b-manufacturing-conversion.md

STRATEGY8 min

Sealing the deal: conversion strategies for B2B manufacturing sites.

Manufacturing buyers don't fill out a form because the CTA button is orange. They fill it out because the path from spec to quote is shorter than your competitor's.

~/blog/what-does-social-media-marketing-mean-for-your-business.md

STRATEGY3 min

What Does Social Media Marketing Mean for Your Business?

Discover how social media marketing enhances brand visibility and customer engagement, offering cost-effective strategies for digital success.

~/blog/improve-your-digital-marketing.md

STRATEGY7 min

Five honest ways to improve your digital marketing this quarter.

Skip the trend list. The teams that compound are the ones that keep doing five unsexy things well — and stop doing the things that quietly waste budget.

~/blog/cold-calls-to-clicks-manufacturing-leads.md

LEADGEN7 min

From cold calls to clicks: modernizing lead generation in manufacturing.

The dealer rep with the rolodex isn't coming back. Here's how to rebuild the inbound pipeline manufacturers used to take for granted.

~/blog/importance-of-good-web-design.md

DESIGN6 min

Good web design is the cheapest sales rep you'll ever hire.

A site that loads fast, reads cleanly, and respects the visitor's time will out-sell a beautiful one that doesn't. Aesthetics are the floor, not the ceiling.

~/blog/exciting-changes-in-the-nines-executive-team.md

NEWS2 min

Exciting Changes in The Nine's Executive Team

Read about the leadership changes at The Nine. Robby White transitions to Chief Visionary, and Paris Vega steps up as CEO, driving growth and innovation.

~/blog/from-cold-calls-to-clicks-modernizing-lead-generation-in-manufacturing.md

LEADGEN4 min

From Cold Calls to Clicks: Modernizing Lead Generation in Manufacturing

Modernize manufacturing lead generation with digital strategies. Learn to leverage targeted ads, content hubs, and AI tools to effectively attract clients.

~/blog/maximize-your-impact-at-this-years-industry-conference-a-step-by-step-guide.md

STRATEGY4 min

Maximize Your Impact at This Year’s Industry Conference: A Step-by-Step Guide

~/blog/sealing-the-deal-conversion-strategies-for-b2b-manufacturing-sites.md

ECOM3 min

Sealing the Deal: Conversion Strategies for B2B Manufacturing Sites

Optimize your B2B manufacturing site with these top conversion strategies. Learn actionable tips to boost engagement and drive more sales

~/blog/the-masters--a-brand-unlike-any-other.md

STRATEGY2 min

The Masters- "A Brand Unlike Any Other"

Explore The Masters' unique brand through Vox Verba’s AI analysis, blending creativity and leadership to boost your brand’s impact.

~/blog/welcoming-steve-pyfrom.md

NEWS2 min

Welcoming Steve Pyfrom as Our New Head of Strategy & Sales

The Nine Digital is pleased to welcome Steve Pyfrom as Head of Strategy & Sales. He brings a wealth of experience and knowledge to our team.

~/blog/email-newsletter-strategy.md

CONTENT6 min

An email newsletter strategy that doesn't bore your audience.

A newsletter isn't a digest of your blog. It's a relationship. Here's how to build one people actually want in their inbox.

~/blog/the-nine-effect-the-playbook-to-take-your-online-marketing-efforts-to-the-nines.md

STRATEGY4 min

The Nine Effect: The Playbook to Take Your Online Marketing Efforts to The Nines

Elevate your online marketing with The Nine Effect – a strategic audit process that delivers insights, enhances performance, and drives revenue growth.

~/blog/brand-authority-aligned-storytelling.md

CASE STUDY9 min

Case study: building brand authority through aligned storytelling.

A client came to us looking for more leads. The real problem was that nothing they published sounded like the same company twice. Here's how we rebuilt the narrative — and what it did to the funnel.

~/blog/content-strategy-deep-listen.md

CONTENT6 min

Deep listening: the content strategy nobody writes down.

Most content briefs start with what the brand wants to say. The good ones start somewhere else — with what the audience already feels but can't quite name.

~/blog/social-media-marketing-for-business.md

STRATEGY6 min

What social media marketing actually means for a business.

Posting consistently isn't a strategy. Here's what social actually does for a business — and where it stops paying off.

~/blog/why-marketing-audits.md

STRATEGY7 min

Why a marketing audit is the cheapest growth move you can make.

Most teams plan the next campaign before they understand the last one. An audit forces the math — and usually finds 20% of spend doing nothing.

~/blog/recognized-as-a-google-partner-agency-in-search-ads-and-video.md

PAID2 min

The Nine Digital is Now Recognized as a Google Partner Agency in Search, Ads and Video

We are now a Google Partner Agency! Trust Nine Digital for expert marketing services, leveraging Google tools for search, display, video, and shopping ads.