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field notes — taken to the nines

The Nines.

Page 2 of 6. Plain-spoken posts on what’s actually working in marketing — written by senior practitioners, drawn from live client engagements.

~/blog/website-design-for-asphalt-companies.md

DESIGN16 min

Website Design for Asphalt Companies

From page architecture to case studies, this guide explains how website design for asphalt companies can drive stronger leads and long-term advantage.

~/blog/website-design-for-concrete-companies.md

DESIGN16 min

Website Design for Concrete Companies

Expert guide to website design for concrete companies. Learn essential pages, design principles, and technical strategies that convert visitors into customers.

~/blog/website-design-for-excavation-companies.md

DESIGN15 min

Website Design for Excavation Companies

Discover essential website design tips for excavation companies. Learn how to showcase your services, build trust with clients, and generate more leads through effective web design.

~/blog/website-design-for-paving-companies.md

DESIGN15 min

Website Design for Paving Companies

A practical guide to website design for paving companies, covering service pages, project galleries, local SEO, and lead generation strategy.

~/blog/website-design-for-electrical-companies.md

DESIGN16 min

Website Design for Electrical Companies

Find out how to approach website design for electrical companies and learn how structure, performance, and content drive trust, leads, and long-term growth.

~/blog/website-design-for-hvac-companies.md

DESIGN14 min

Website Design for HVAC Companies

Website design for HVAC companies should focus on leads, not looks. Learn how to structure your site, build trust, and keep your schedule full year-round.

~/blog/website-design-for-manufacturing-companies.md

DESIGN19 min

Website Design for Manufacturing Companies

Find out why website design for manufacturing companies should not be an afterthought and what makes it essential for growing your business.

~/blog/website-design-for-plumbing-companies.md

DESIGN15 min

Website Design for Plumbing Companies

Learn how website design for plumbing companies can influence your business. learn what it takes to generate leads, estblish trust, and convert customers.

~/blog/website-design-for-roofing-companies.md

DESIGN16 min

Website Design for Roofing Companies

Learn about website design for roofing companies from an established digital marketing agency with experience building roofing websites.

~/blog/website-design-for-construction-companies.md

DESIGN6 min

Website Design for Construction Companies

~/blog/website-design-for-moving-companies.md

DESIGN7 min

Website Design for Moving Companies

Learn how website design for moving companies increases trust, improves rankings, and boosts revenue to give moving businesses a clear advantage.

~/blog/rebrand-with-seo.md

SEO8 min

Rebranding without tanking your SEO: a domain-change playbook.

A new name, a new look, a new domain. Done wrong, the rebrand resets your search equity to zero. Done right, it barely registers as a blip.

~/blog/case-study-brand-authority-through-aligned-storytelling.md

CULTURE5 min

Case Study: Brand Authority through Aligned Storytelling

~/blog/verify-google-business-profile.md

STRATEGY7 min

Verifying your Google Business Profile, the boring-but-critical guide.

Verification is the gate to local search visibility. Here's how to get it done in 2025 — including what to do when Google asks for video.

~/blog/seo-citations-healthcare.md

SEO8 min

SEO best practices for citations and references in healthcare content.

In healthcare, your citations are part of the trust signal — to readers, to Google, and increasingly to the AI engines deciding whether to surface you at all.

~/blog/seo-best-practices-for-reference-and-citation-formatting-in-healthcare-content.md

SEO19 min

SEO Best Practices for Reference and Citation Formatting in Healthcare Content

~/blog/website-launch-dns-access.md

DEV7 min

Website launch day, without the DNS panic.

Half of all 'last-minute' launch issues are DNS or access permissions that should have been sorted weeks earlier. Here's the checklist we run for every site.

~/blog/reverse-video-search.md

STRATEGY9

How to Track Your Video Content Across the Web Using Reverse Video Search

Use reverse video search to track your videos across websites and social media, uncover unauthorized reuploads, and protect your content from misuse.

~/blog/website-launch-preparation-dns-access-made-simple.md

STRATEGY3 min

Website Launch Preparation: DNS Access Made Simple

~/blog/metrics-that-matter-b2b-manufacturing.md

STRATEGY7 min

The metrics that actually matter for B2B manufacturing sites.

Sessions and bounce rate look good in a slide deck. They don't tell you whether the dealer network is filling its pipeline. Here's what we track instead.

~/blog/b2b-manufacturing-conversion.md

STRATEGY8 min

Sealing the deal: conversion strategies for B2B manufacturing sites.

Manufacturing buyers don't fill out a form because the CTA button is orange. They fill it out because the path from spec to quote is shorter than your competitor's.

~/blog/what-does-social-media-marketing-mean-for-your-business.md

STRATEGY3 min

What Does Social Media Marketing Mean for Your Business?

Discover how social media marketing enhances brand visibility and customer engagement, offering cost-effective strategies for digital success.

~/blog/improve-your-digital-marketing.md

STRATEGY7 min

Five honest ways to improve your digital marketing this quarter.

Skip the trend list. The teams that compound are the ones that keep doing five unsexy things well — and stop doing the things that quietly waste budget.

~/blog/cold-calls-to-clicks-manufacturing-leads.md

LEADGEN7 min

From cold calls to clicks: modernizing lead generation in manufacturing.

The dealer rep with the rolodex isn't coming back. Here's how to rebuild the inbound pipeline manufacturers used to take for granted.

~/blog/importance-of-good-web-design.md

DESIGN6 min

Good web design is the cheapest sales rep you'll ever hire.

A site that loads fast, reads cleanly, and respects the visitor's time will out-sell a beautiful one that doesn't. Aesthetics are the floor, not the ceiling.

~/blog/exciting-changes-in-the-nines-executive-team.md

NEWS2 min

Exciting Changes in The Nine's Executive Team

Read about the leadership changes at The Nine. Robby White transitions to Chief Visionary, and Paris Vega steps up as CEO, driving growth and innovation.

~/blog/from-cold-calls-to-clicks-modernizing-lead-generation-in-manufacturing.md

LEADGEN4 min

From Cold Calls to Clicks: Modernizing Lead Generation in Manufacturing

Modernize manufacturing lead generation with digital strategies. Learn to leverage targeted ads, content hubs, and AI tools to effectively attract clients.

~/blog/maximize-your-impact-at-this-years-industry-conference-a-step-by-step-guide.md

STRATEGY4 min

Maximize Your Impact at This Year’s Industry Conference: A Step-by-Step Guide

~/blog/sealing-the-deal-conversion-strategies-for-b2b-manufacturing-sites.md

ECOM3 min

Sealing the Deal: Conversion Strategies for B2B Manufacturing Sites

Optimize your B2B manufacturing site with these top conversion strategies. Learn actionable tips to boost engagement and drive more sales

~/blog/the-masters--a-brand-unlike-any-other.md

STRATEGY2 min

The Masters- "A Brand Unlike Any Other"

Explore The Masters' unique brand through Vox Verba’s AI analysis, blending creativity and leadership to boost your brand’s impact.