From zero to 14× more page-one keywords in 12 months.

SafeSource Direct manufactures US-made medical-grade PPE. In a crowded, price-driven market dominated by overseas imports, they needed organic visibility that matched their production muscle — and they were starting from zero.

+28%

organic_traffic_yr1

14×

page_1_keywords

+229%

organic_growth_yoy

// services

Web Design
Website Development
SEO

// industry

Healthcare

// engagement

Multi-year retainer

The challenge

A new company in 2020 with no previous website or online presence. The mission: grow organic search traffic from absolute zero to a level that could feed the new sales pipeline. In a category where every search competes with overseas manufacturers and pandemic-era opportunists, that’s not a small ask.

The plan

Two tracks running in parallel. Our website team designed and built a custom site that communicated the quality and reliability of US-made PPE — every page tuned to do the persuasion work. Our SEO team optimized that content for the competitive terms SafeSource’s customers were actually searching, then added new content over time to build topical authority and an internal link structure that compounds.

The result

Twelve months in:

+28% growth in organic search traffic
Page-one keywords increased 14×

And the work compounded. Year-over-year (May 2025 vs. May 2024):

+493% search impressions
+214% Google clicks
+229% organic traffic

Want results like SafeSource?

next_step

~$nine init --audit

Start with an Insight Genesis audit. Six weeks. Fixed scope. A written diagnosis of where your marketing actually stands — plus a working agent prototype tailored to your business.

Start an audit→↵Book a discovery call⌘ B