Services/industries/Healthcare

Doctors & Hospitals3+ clients

Healthcare

Patient-trust marketing for clinics, networks, and medical-grade manufacturers — built on compliance-aware content, accessible web, and the AI workflow you can actually defend to legal. The Radiology Clinic, Harborview Care, SafeSource Direct.

03industries/healthcare.ts

our_take_on_healthcare

Healthcare marketing fails in two predictable ways: either nobody ships anything because legal sits on every draft for three weeks, or somebody ships everything and nothing meets the bar. We build a compliance-aware content workflow — where agents draft against a reviewed style guide, practitioners edit, and your compliance reviewer sees a clean, structured draft instead of a free-form Google Doc. The result: more output, same defensibility. Patients land on accessible, modern sites. Search engines and answer engines cite the clinic, not the chain.

whats_broken_here

Common challenges.

01
Compliance review as a bottleneck — every draft routes through legal, every cycle takes weeks, and the editorial calendar dies before it ships.
02
Accessibility debt — WCAG conformance treated as a one-time audit instead of a design constraint. Sites fail patients who need the service most.
03
Trust signals that don't translate — physician bios, credentials, and outcome data buried three clicks deep on legacy CMSes nobody can update.
04
Local search invisibility — a clinic with a 30-year reputation in town, outranked by an out-of-state chain with better schema and a working GBP.
05
Answer-engine misinformation risk — ChatGPT and Perplexity citing outdated content because nothing on your site is structured for them to read correctly.

how_we_work_in_healthcare

Our channels applied here.

Content Engineering

Compliance-aware editorial workflow — agent drafts a fact-checked first version with citations, a practitioner edits, your reviewer approves a clean structured draft instead of a free-form doc.

SEO / AEO

Local SEO + GBP rebuild for every location. Schema for physicians, services, and accepted insurance. AEO formatting so answer engines cite the clinic correctly.

Agentic Development

Headless rebuilds on Sanity + Next.js — fast, accessible, easy for clinic staff to update. Patient-facing decision tools where they earn their keep.

Paid Performance

Service-line acquisition tuned for the procedures that move pipeline. Strict compliance guardrails on creative review.

how_an_engagement_runs

A typical engagement.

PHASE 01

Compliance audit

Map the existing review workflow, identify where it breaks, and design a structured draft format that lets reviewers approve faster without lowering the bar.

week 1

PHASE 02

Accessibility + foundation

WCAG AA pass on the existing site, schema for physicians/services/locations, GBP rebuild. The boring foundational work patients actually feel.

weeks 2–4

PHASE 03

Content + AEO push

Service-line content drafted by agents against the compliance-aware style guide, edited by practitioners, structured for answer engines.

weeks 5–12

PHASE 04

Acquisition + nurture

Paid campaigns for the service lines that move pipeline. Email flows for appointment reminders, follow-up, and re-engagement.

ongoing

what_success_looks_like

35 pp

rebuilt

The Radiology Clinic's full headless rebuild, WCAG AA compliant.

14×

page_1_keywords

SafeSource Direct medical-PPE catalog in 12 months from zero.

200+

audit_findings

Harborview Care's Insight Genesis audit across the full marketing surface.

questions_we_get

Honest answers.

How do you handle HIPAA and PHI?

We don’t touch PHI. Marketing data flows separately — aggregated, anonymized, and inside platforms with BAAs where required. Our agent workflows operate on public marketing content only. Anything that crosses into patient data routes through your existing compliant systems.

Will compliance review slow this down?

It does in most healthcare orgs — which is why we redesign the workflow. Structured drafts, citations in-line, change-tracking on edits. Reviewers approve in days instead of weeks because they're reading a clean draft instead of a free-form doc.

What about accessibility?

WCAG AA is the floor on every site we ship. Healthcare is the category where accessibility isn't optional. The Radiology Clinic rebuild went AA from day one, not as a remediation pass.

Can you work with an existing EHR / patient portal?

Yes — we integrate at the marketing layer. The portal stays where it is; our work covers the public site, the content, the search visibility, and the acquisition funnel that delivers patients to the portal door.

Ready to put The Nine to work in Healthcare?

next_step

~$nine init --audit

Start with an Insight Genesis audit. Six weeks. Fixed scope. A written diagnosis of where your marketing actually stands — plus a working agent prototype tailored to your business.

Start an audit→↵Book a discovery call⌘ B