Services/industries/Construction

Builders & Roofing2+ clients

Construction

Lead-gen websites and consultation funnels for builders, contractors, and design-build firms — where the buyer walks in already half-decided because the site did the persuasion. Homestead Barndominiums, J&P Construction, SafeSource Direct.

07industries/construction.ts

our_take_on_construction

Construction marketing fails when it tries to look like ad agency portfolio work — beautiful, abstract, and incapable of turning a curious visitor into a booked consultation. We build sites that walk a prospect through the entire decision path: what is it, who builds it, what does completed work look like, how do I start a conversation. By the time the form submits, the lead is qualified. The sales team gets to do their actual job. Homestead Barndominiums and J&P Construction both ship that way now.

whats_broken_here

Common challenges.

01
Consultation friction — beautiful sites with no clear consultation path. Prospects drop off because they can't find the next step.
02
Project-gallery overload — every photo on one page, no categorization. The buyer for a barndominium can't tell what you'd build for them.
03
Local search invisibility — a regional builder with 20 years of work, outranked by a national lead-gen aggregator selling their inquiries.
04
Lead-quality leakage — forms that catch tire-kickers because the site didn't qualify the buyer before the inquiry hit the inbox.

how_we_work_in_construction

Our channels applied here.

Agentic Development

Consultation-funnel sites on Caboose CMS, project galleries that filter by service category, lead capture wired straight into your team's workflow.

SEO / AEO

Local SEO for the regions you actually build in. Service-page architecture that lets each offering rank on its own. GBP optimization for the office that takes the call.

Paid Performance

Lead-gen campaigns measured against booked consultations, not form fills. Geo-restricted to where you actually pour foundations.

Content Engineering

Project galleries that tell the story. Email nurture for the prospect who isn't ready to book yet. Content that does the persuasion before the sales call.

how_an_engagement_runs

A typical engagement.

PHASE 01

Funnel diagnostic

Walk the existing site as a buyer. Identify every drop-off, every unclear step, every gap between curiosity and consultation. Most sites fail in 3-4 specific places.

week 1

PHASE 02

Service architecture

A page per service, structured so the right buyer lands on the right surface. Project gallery filtered by category. SEO baked into the structure, not bolted on.

weeks 2–4

PHASE 03

Build + ship

Caboose CMS build, consultation form wired into your workflow, GBP optimized for every office. Front-end performance tuned for rural connections — your buyers' real bandwidth.

weeks 5–8

PHASE 04

Tune + scale

Lead-quality tracking against booked consultations. Local SEO compounding. Paid layer added when the organic funnel is converting clean.

ongoing

what_success_looks_like

Caboose

consultation_funnel

Homestead's site, designed end-to-end to convert curiosity to booked calls.

60 yrs

expertise_shown

J&P Construction's project gallery and service taxonomy, finally matching the work.

1 click

to_consultation

Booking path tested down to the friction we could remove.

questions_we_get

Honest answers.

Will the consultation form actually qualify leads?

That’s the whole point. We build the form with the questions your sales team needs answered before the call — budget range, lot status, timeline, service type. The buyer who submits is the buyer worth calling. Homestead and J&P both run that way.

What CMS do you use?

Caboose CMS for most construction builds — fast, clean, easy for your team to update without breaking anything. Headless Sanity + Next.js if the project needs it. WordPress when a client has reason to stay there.

How do you handle multi-office regional builders?

Per-office landing pages, individual GBP optimization, schema for service-area markup. The lead that comes in from one region routes to the office that serves it. We've done this across multi-location operations in adjacent categories.

Can you handle commercial and residential under one site?

Yes — and we recommend separating them at the navigation level even when they live on one domain. Commercial buyers and residential buyers have different decision paths; the site should respect that.

Ready to put The Nine to work in Construction?

next_step

~$nine init --audit

Start with an Insight Genesis audit. Six weeks. Fixed scope. A written diagnosis of where your marketing actually stands — plus a working agent prototype tailored to your business.

Start an audit→↵Book a discovery call⌘ B