Donor + volunteer infrastructure for a Portland recovery mission serving since 1949.

PRM’s mission spans four distinct stages — get help, stabilize, recover, and give back — and each stage has its own audience and operational rhythm. Someone arriving in crisis at 2 a.m. has nothing in common with a monthly donor signing up at lunch. The web experience has to serve both, equally well, without losing either.

That’s the constraint: 100% community-funded. Every donation lever, every volunteer signup, every program signup matters — because they’re the entire funding model.

Emergency help

The fastest possible path from arrival to the right resource — emergency shelter, hot meals, immediate support. No marketing chrome in the way.

Recovery programs

Clear program pages for long-term recovery — what the work looks like, who it’s for, how someone applies. The information density a serious decision requires.

Donor surface

A donation flow that does the heavy lifting for a fully community-funded mission. One-time, recurring, in-honor-of, planned giving — all native to the site.

Volunteer signups

Direct routes from a curious visitor to a signed-up volunteer — the other half of how community-funded organizations actually run.

Built on Caboose CMS with custom Ruby on Rails modules for the site-specific features and data needs that PRM’s programs require. The platform was designed for long-term maintainability — structured so the mission’s team can keep shipping content, programs, and campaigns for years without an engineering ticket for every update.

GSAP-powered motion, smooth scrolling, and a layout system that adapts cleanly across desktop, tablet, and mobile. A nonprofit site shouldn’t announce its budget the moment a visitor lands — and PRM’s doesn’t.