We're announcing a set of changes on the senior leadership team. Promotions, role expansions, and a sharper division of responsibility designed to match how the agency actually runs day-to-day.
Why now.
Agencies hit a point where the org chart they grew up with no longer fits the work they're doing. We hit that point. The roles below are a recalibration — putting the right people closer to the decisions they're already making.
What's changing.
- Senior leaders moving from generalist roles into channel-specific oversight (paid, SEO, content, creative).
- Clearer ownership of client relationships at the executive level — every account now has a named senior advocate inside the building.
- An expanded operations function so service delivery scales without the wheels coming off.
- More room for strategic hires below the senior tier as the practice grows.
What clients should notice.
Faster decisions. Senior people in the rooms where they're useful instead of buried in admin. Clearer paths for escalating things that aren't working.
If you're a client and you're not sure who your new senior point of contact is, ask. We'd rather you know.
Thanks.
To the leaders stepping up — and to the team supporting them through the transition. The work ahead is bigger than what got us here.